Reid Homola
Reid Homola, business systems expert based in South Dakota, USA.
Hi, I’m Reid! I head up Systems Built, where we help businesses create time, reduce errors, and scale their profits with proven business systems.
I fell in love with SYSTEMology after spending 4 years implementing tech solutions in small companies. While tech is extremely powerful and can solve many real problems, I could feel that it wasn’t having the impact I wanted. My well planned and executed tech implementations were falling short because the resulting tools simply weren’t used as much as they should’ve been!
That’s when I realized a fundamental truth: technology can only shine once a foundation of systems is in place. Once the business already has consistent execution.
So, I dived into a period of learning as much as I could about how “the exerts” implement systems in businesses. While many can show you how to improve existing processes, not many talked about installing systems in the first place! That’s when I read SYSTEMology in 2023. It showed me the revolutionary, simple approach to installing systems and processes in a business. Needless to say, I was quickly won over! Here was a simple approach that didn’t rely on a sophisticated, established business, but could work where there were no systems already!
When I found the SYSTEMologist Certification program, I new I would be a good fit. My passion for systems and doing things right made me sign up on the spot.
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Reid has signed the Process Consultant Standard — seven verified items including ex-operator credibility, productised offers, and the four-principle commitment to honest scoping, transparent pricing, no hidden subcontracting, and a misfit refund clause.
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